We covered the two basic types of videos and what they can be used for. This post is going to go more in-depth on how to use video as a promotion and lead-generation tool.

Whether you’re creating a tutorial style video or a more direct, ‘in your face’ video, both are very effective in getting your message across. The purpose of your video and the end result you’re aiming for will determine which type of video you want to use.

When promoting an application or any type of software, it’s best to create a tutorial type video. In this way, you can actually show a live demonstration using the application, allowing your viewers to see it in action for themselves. You can point out all the features and explain what each one does. Be sure to cover the benefits of those features and why it’s going to be useful to your viewers.

In the same way, if you’re promoting a website or a specific web page, you can show the page or site and briefly cover what people will find on it. You don’t have to go in great depth here, but make sure you state why going there will benefit your viewers.

Now, if you’re looking to build your list or get people into your affiliate program downline, the same tips apply. Video can be used to entice people to check out your affiliate link and sign up to learn more about your affiliate program, or you can simply send them to your own newsletter sign-up page.

The possibilities really are endless. Get creative with your video marketing to make money with affiliate marketing. It really does work and is the new media of choice for most marketers.

If you really want to make money with affiliate marketing, then you should seriously consider adding videos into your marketing mix. Here some tips on promoting an affiliate product using video.

The advantage of video is that you can showcase how something works in real-time. For instance, if you’re promoting a cool new software application that will make internet marketer’s lives so much easier in finding profitable niches, use video to demonstrate just exactly how it will do that.

For this type of video you’ll need screen capture software to record your computer screen while you’re using the software. CamStudio will do the trick and is free. If you want something more professional there’s Camtasia which is just great. Either way, tutorials and live demonstration videos work wonders in helping promote a product as an affiliate.

Then, there’s the other type of videos where you sit in front of the camera and talk. This  can also have a lot of impact as people can now put a face to the words. These types of videos are more personal, and if you provide useful information and don’t sound salesy, you can build trust among your viewers.

For this type of video you can use just a basic digital camera or web cam if you want. Or, if you would prefer something a little higher quality you can purchase an inexpensive digital camcorder. Whichever one you choose, you’ll be making a very wise investment in your affiliate marketing business. And, you can even write it off as a business expense during tax time.

You now have the fundamentals for using video to promote your affiliate products. My next post will go more in-depth of how to make money with affiliate programs using various video marketing techniques.

Franck Silvestre is an Internet marketing mentor and helps others to get started online and earn a second paycheck from the Internet at: Make Money Online Fast.