Just to recap, backlinks are links on other websites that link back to your website. Hence the reason they’re called backlinks. Backlinks are essential for driving your website up in search engine results. You want your website at the top of the results page whenever someone types in a specific keyword phrase. The higher your website ranks, the more traffic it will get, and the more sales you will generate.

So, let’s start with the proper use of backlinks. Backlinks are the most effective when they contain keywords. What keywords should backlinks contain? Backlinks that you’re building should contain the keywords/keyword phrase of the web page that it’s linking to. For example, if your web page’s keyword phrase is “best golf clubs” without quotes, then your backlinks should contain that keyword phrase exactly. The term used for this is called anchor text, so all backlinks you build should contain the anchor text for the pages you’re building links for.

I hope that makes sense to you. A great example of this would be the link I have at the beginning of this post. The link is a phrase, which links to my previous blog post. This is the exact same thing you want to do when creating your backlinks.

Moving on, I now want to cover the best way to get backlinks. Backlinks should be built slowly, around 5 – 10 a day. You would even be safe in building 50 in a day to the same web page, but don’t overdue it. Gradual and steady is the key. If you build a huge amount of backlinks within too short of a time, Google will get suspicious and think that you’re spamming, and this is definitely not a good thing.

Some different ways to go about building backlinks include article marketing, blog commenting, forum posting, writing guest blog posts, reciprocal linking with other related sites, social bookmarking, video marketing, etc. There are numerous ways to build quality backlinks, and remember you want to do it slowly over time.

Franck Silvestre is an Internet marketing mentor and helps others to get started online and earn a second paycheck from the Internet at: Make Money Online Fast.

So, how do you get people to see your review blog posts?

Some very basic marketing comes into play here, but the first thing you need to do is do some keyword research. For starters, go here: https://adwords.google.com/select/KeywordToolExternal and type in a relative search term used to describe the product you’re promoting. For example, if you’re promoting a weight loss program, you might want to type in “weight loss” without quotes.

From there you’ll be provided with various search terms people use that contain the term weight loss in them. You want to find a keyword phrase that gets a moderate amount of traffic. Around 1,000 should be just fine. The more searches a month, the more competition that phrase will have, so keep that in mind.

Once you find a keyword phrase, you want to use it in the title of your blog post and sparingly throughout the post. This will optimize your post for that keyword phrase. You’re not done yet, though. Now it’s time to build backlinks to the post.

Backlinks are simply links on other sites pointing back to your site. The more backlinks you build to your website or particular web page within your site, the higher it will rank in search engines. But, it’s important that when building backlinks you use the keyword phrase for that page.

So, in this example, if your keyword phrase was “weight loss made easy,” you want to build backlinks that contain that exact phrase. Doing so will drive your blog post higher up in the search engines for that phrase and will bring targeted traffic to the post and eventually sales.

Franck Silvestre is an Internet marketing mentor and helps others to get started online and earn a second paycheck from the Internet at: Make Money Online Fast.